On 8 September at 6:00 p.m., the webinar “Go-To-Market Strategies” (online) will take place: Registration page

“Go-to-Market: From Idea to First Customers” is a free two-hour online training session organised by 351 Portuguese Startup Association in partnership with Santander X.

During the session, participants will learn how to turn an idea into a concrete go-to-market plan, identifying the most appropriate channels for acquiring their first customers and validating key assumptions before investing time and resources.

With a practical, results-oriented approach, the training covers three essential methodologies from the entrepreneurial ecosystem:

Customer Development, to step outside the comfort zone and speak directly with potential customers;
Hypothesis Formulation and Testing, to turn assumptions into concrete and measurable insights;
Bullseye Framework, to map and prioritise the traction channels with the greatest potential.

The session will culminate in the guided creation of a validation landing page and the development of a one-page Go-to-Market action plan—two practical tools that participants can immediately apply to their projects.